You’ve decided to launch an event planning company. Congratulations! This is an exciting time filled with anticipation, nerves, and a to-do list a million miles long — including choosing a name for your business. The name you pick for your event planning company can make or break your brand. It’s your calling card — so make sure it says what you want it to say. A great event company name captures attention, establishes the vibe of your business, and clarifies what your event design service is all about. That’s heavy lifting for a handful of words.